You’re a passionate nail technician, and your talent knows no bounds while working as a freelancer or owning a nail studio. However, in order to truly thrive in the beauty industry in any capacity, including as a nail artist or technician, you must master the art of self-promotion and marketing. Do you know why?
The nail market in India is expected to generate $1.09 billion in revenue by 2023, and the market is expected to grow annually by 2.28%. It means you can earn a lot if you make a career with this profile. However, if you are a freelancer or own a nail studio, you may face challenges finding clients due to intense competition and evolving beauty trends. One major hurdle is the saturation of the market with the existence of a high number of salons or freelancers. Additionally, potential clients may not be aware of the benefits and creativity a skilled nail artist or technician can offer. You need to market yourself as a nail artist/technician for all these reasons.
Moreover, once you complete a nail art or technician course, marketing yourself is the need of the hour to stand out in this competitive landscape. Effective marketing creates visibility, communicates unique skills, and establishes trust. It helps educate the audience about the value of professional nail services and builds a loyal clientele. Successful self-promotion is crucial for a nail technician’s career growth and sustainability in a diverse and dynamic market like India. But how do you promote and market yourself as a nail artist or technician more effectively.
